Under Armour’s new smart fabric wicks away more than just sweat

Under Armour has launched a line of sportswear with a new fabric design that effectively wicks heat away from your body as you work out. The Iso-Chill material has flat, ribbon-shaped fibers that sit against your skin more closely than a conventional acrylic weave, with a titanium dioxide treatment to conduct heat.

Under Armour says that the cooling effect won’t wear off, no matter how many times you clean your kit (chemical researchers have found that titanium dioxide coatings are particularly resistant to washing), and the range includes men’s and women’s gear for a wide range of sports, both indoor and out.