Taco Bell turns 60 this summer and its employees will have new outfits to mark the occasion.
Employees will be given a new T-shirt that’s designed by Los Angeles-based streetwear creator Born X Raised that celebrates the chain’s Southern Californian heritage. The shirt, meant to “commemorate this milestone in the brand’s history,” features the chain’s signature colors with a unique take on the Taco Bell logo.
“Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our Team Members,” says Sean Tresvant, Global Chief Brand Officer at Taco Bell. “Bringing that to life through our partnership with another iconic LA brand, Born X Raised, allows us to recognize the power of local influences on the world, and of course the people who bring it to life every day.”