Popeyes, Dunkin’ and Outback have food—and outfits—that social media can’t stop talking about

With more food and restaurant chains turning to TikTok and social media to drive buzz, merchandise has developed into a powerful tool to spread awareness and reach younger consumers.

Yahoo Finance did a breakdown of some of the most offbeat fast food “fits” from companies that have embraced the viral power of social media, while also maintaining unique brand identities along the way.

Steak Wear by Outback

Outback Steakhouse (BLMN) launched a sizzling promotion last month to encourage consumers to order online.

For a limited time, guests who order pick-up delivery will have a chance to win one of 75 exclusive athleisure-style sweatsuits — from Sizzlin’ Steak Sweats to The Bloom Suit