Margaritaville is a state of mind. It’s a place you can escape, relax, and be yourself. It’s a casual and comfortable atmosphere but still upscale. And it also happens to be a winner in this year’s Image of the Year Awards.

The wardrobe program put together by Design Collective by Cintas addresses every job area in the hotel – from Guest Arrivals and Front Desk to Engineering and Housekeeping. Much of the Margaritaville Hotels & Resorts portfolio is in warm weather areas. Therefore, it was important to create a collection that would perform in the heat of summer. This apparel collection reflects the brand’s fun and inviting personality with lots of life and color that is both fashionable for employees and approachable for guests. It is a collection that is easy to wear and composed of small wardrobes in each job area. This not only gives hotels different choices based on their location, but also allows the wearers to feel like they were wearing something out of their closet.

Most fabrics in the collection have some sort of technology, such as moisture management, mechanical stretch, or UV protection. These attributes work just as hard as the employees do so they can perform their best in comfort. Some unique designs that can be appreciated throughout the entire program are the numerous colorful artwork that’s included in most of the collection.

Cintas gained feedback from hotels both prior and post launch. Based on pre-launch feedback, Cintas added products and, in some cases, a full wardrobe for a particular job function, to meet the needs of the hotels. They also revised the silhouette of the front desk signature dress, incorporating a slimmer, updated fit desired by employees.

Entry materials for NAUMD’s 2022 Image of the Year Awards and other programs will soon be available. Check www.naumd.com/awards for updates.