German immigrant Albert H. Weinbrenner opened his first shoe factory in Milwaukee in 1892. Though its operations would eventually move to Merrill, the Weinbrenner Shoe Company continues its march into the future, as the business itself displays every bit the durability advertised for its boot brand – Thorogood Shoes.
Jeff Burns, president of Weinbrenner Shoe Company, said history is a significant part of the brand’s enduring appeal and “humble confidence.”
“I think it’s a great story,” Burns said. “We’re the real deal – we’re not a marketing company that’s come up with a story, that’s going to have a different story five years from now. We’ve been living this story for a long time.”
