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Gruner & Co: A Family Affair, 75 Years in the Making…

“The Hart Schaffner Marx outerwear collection looks better than ever,” says DLS president and market maven Fred Derring. “There’s no one better than Gruner at producing affordable, fashion-right, quality garments with a recognized brand label.”

The family story dates back three generations. Born into a coat-maker family in Hamburg, Germany, Salo Gutfreund fled to Cracow Poland in 1938 to avoid Nazi persecution. There he met and married Regina Gruner. The couple miraculously survived the concentration camps and in 1949, purchased a former British parachute factory in Tel Aviv. They began manufacturing men’s raincoats to import into the U.S. The company flourished thanks to a focus on fashion, value, and exceptional customer service.