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Fashionistas love the brand, but Dickies honors ‘real-world’ women in 100th-year campaign
Workwear brand Dickies has launched a campaign to celebrate its 100th year that features not celebrities wearing its clothes but “real-world” women, including a long-haul trucker, a restaurant server and a farmer. The “Made in Dickies” campaign will debut with digital, social and short-form video content on multiple platforms throughout North America, Asia-Pacific and Europe […]
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