CORDURA® Brand Celebrates Double Workwear Success at PCIAW® Awards

CORDURA® brand scooped two awards at this year’s PCIAW® Awards, for collaborations with Artistic Milliners and Dovetail, as well as Daletec. The PCIAW® Awards was the first in-person celebratory event of the year dedicated to the global professional clothing industry.

With the development of Supercharged Noir CORDURA® Denim from Artistic Milliners, the denim company of the future, Dovetail, Artistic Milliners, Lenzing, and CORDURA® were able to collaborate to deliver a tough, sustainable work pant – just like the women who wear them. This partnership marks the debut of Dovetail’s Maven and Britt styles powered by Noir “No Fade Black” CORDURA® Denim.

By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women’s workwear company in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job. Workwear that in their own words is: ’fit for the job and capable of anything’ “Just like women,” says Sara DeLuca, co-founder, who tells how it all began:

“We build radical pieces out of need. Women tell us what they want, and we go from there. Our latest Maven and Britt style pants with ‘No Fade Black’ CORDURA® Denim came from a request from our most hardcore customers, who asked for the toughest possible pant. At the same time, we were getting requests for a nonfading black pant, from women who work in tough roles as roadies, theatre techs, and film crew. These pants are up to four times stronger than regular cotton denim and have a comfy stretch. There’s also a built-in long-lasting softness and built-in color retention that comes from the integration of supple Lenzing TENCEL™ Modal Eco Color fiber technology. These fibers come from a blend of sustainable wood sources and that’s important, because sustainability is a key factor now for our customers.”

About Daletec EXTREME X powered by CORDURA®

Daletec presents a game-changing stretch Inherent FR (IFR) fabric for the protective wear market. This innovative IFR fabric with stretch functionality is engineered with CORDURA® fibre for long-lasting durability. Out-performing standard modacrylic/cotton blend IFR fabrics in standard abrasion resistance testing by lasting at least three times longer, Daletec EXTREME X powered by CORDURA® fibre technology delivers protection, comfort, and durability like a true pro.

This state-of-the art FR development brings new dimensions of flexibility, mobility, and durability to the EU industrial PPE clothing market including Oil and Gas, as well as Electrical and Utility sectors where multi-risk performance and maximum protection from hazards is vital.

Daletec EXTREME X is available in hi-visibility yellow as well as navy and black – with fabrics meeting EN 20471 visibility. The 30% stretch functionality, dimensional stability under industrial laundry conditions (ISO 15797) and 50N tear strength all add up to Daletec EXTREME X powered by CORDURA® fibre technology setting the new standard for IFR fabric performance.

We believe EXTREME X delivers performance that is vital in tomorrow’s flame-retardant protective fabrics” advised Erlend Hesjedal-Johannessen, brand manager for Daletec FR Fabrics. “Ultimately, Daletec EXTREME X has been engineered for comfort, and for protection, and to last. It is designed to stand up to the hazards workers face as well as resist tearing and abrasion. The longer a fabric lasts, the longer the wearer has protection in the work environment and the longer the garment can remain in use. Durable products are increasingly being recognised as a preferred solution for companies investing in protecting their people.”

CORDURA® brand and Dovetail’s Maven and Britt style pants with ‘No Fade Black’ CORDURA® Denim, in collaboration with Artistic Milliners won Best Design for Workwear / PPE in the Suppliers, Distributors and Manufacturers Category. Daletec Extreme X Powered by CORDURA® fiber technology stretch Inherent FR (IFR) fabric won Best Fabric & Fiber Innovation also in the Suppliers, Distributors and Manufacturers Category.

About CORDURA® brand

CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from casual apparel and activewear to footwear, backpacks, military/tactical wear, and workwear. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.” To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com , and follow us on Facebook, Twitter, LinkedIn, and YouTube.


From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®,

CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.