May 5-7, 2024 at Hilton Daytona Beach Oceanfront Resort, Florida, USA
A Few Of The Outstanding Speakers Already Scheduled
KEYNOTE SPEAKER: SEAN SNAITH, PHD.
Economic Insights for Uniform Industry Success: Strategies from an Award-Winning Economist
Join Sean Snaith, Ph.D., a renowned economist and director of UCF’s Institute for Economic Forecasting, for a keynote at the NAUMD convention. Dr. Snaith, known for his engaging style and accurate forecasts, will explore the intersection of global economic trends and the uniform industry. He'll offer expert analysis on current challenges like inflation and supply chain dynamics, providing actionable strategies for industry professionals. With experience spanning academia and consulting for major corporations, Dr. Snaith's insights are invaluable for those looking to navigate economic complexities in the uniform manufacturing and distribution sector. This session promises to be an enlightening experience, equipping attendees with practical knowledge for strategic decision-making.
BEN MEAD | HOHENSTEIN
Navigating the PFAS Challenge: Balancing Performance and Safety in Manufacturing
This talk addresses the complexities surrounding PFAS (Per- and Polyfluoroalkyl Substances), offering clear guidance for manufacturers and distributors. Amidst inconsistent research, legislation, and public perception, we'll explore effective strategies for prevention, assurance, and communication. Learn how to maintain product functionality while safeguarding customer health and the environment. We'll guide you through the initial steps, emphasizing the selection of appropriate test methods and critical questions to consider. The session will also delve into understanding current legislation and effective risk management. Discover how to integrate these insights into a smart, tailored testing approach that aligns with your business needs and regulatory requirements.
MORGAN LINTON | BOLD METRCIS
AI Unveiled: Transforming the Uniform Industry with Cutting-Edge Technology
Join Morgan Linton, CTO and AI enthusiast, for a comprehensive talk on the transformative power of Artificial Intelligence in the uniform industry. Morgan will begin with a primer on AI, clarifying common misconceptions and explaining the differences between supervised and unsupervised machine learning. He will delve into deep learning, its applications, and discuss the relevance of Large Language Models like ChatGPT. The talk will also highlight real-world AI applications in critical sectors like firefighting and law enforcement. This session promises to be an eye-opener, offering a glimpse into AI's potential to revolutionize uniform manufacturing and distribution, followed by an interactive Q&A session.
Discover the power of research-driven branding and marketing strategies tailored for the uniform manufacturing and distribution industry in this insightful talk by Kristin Sellier from id8 Agency. This session will delve into how thorough research can transform creative concepts into effective business tools, driving brand success and measurable value. Learn about the importance of brand equity analysis, brand audits, and the development of a strong brand identity. Kristin will share insights on how small to mid-sized organizations can differentiate themselves meaningfully from competitors and achieve significant sales lifts. Attendees will gain an understanding of how to apply these principles to create impactful marketing communications, drive revenue, and establish a strong position in the market. This talk is ideal for those looking to elevate their brand and see a real return on their marketing investments.
LAURA BURGESS | LAURA BURGESS MARKETING
Elevating Your Brand: Effective PR Strategies for the Uniform and Public Safety Equipment Industry
Join Laura Burgess, a seasoned expert in public relations and marketing communications, for an insightful talk on leveraging PR effectively in the uniform and public safety equipment sectors. With over 40 years of combined experience, Laura Burgess Marketing specializes in elevating brand awareness and media exposure for companies in law enforcement, tactical, military, and related markets. In this session, Laura will share her expertise in crafting impactful PR strategies that resonate with both traditional and digital media landscapes. Learn how to build a compelling brand narrative, engage effectively with your target audience, and drive sales through strategic media relations. This talk is essential for businesses looking to strengthen their presence and influence in these specialized markets.
JEFF MASON | SIMPLEBIZ360
Five Experience Economy Questions That Deserve Our Attention
The challenges of acquiring, satisfying, and retaining customers are somewhat unique to each business. Universal to all purchasing journeys are the post-transaction, buyer feelings. These “feelings” become weighty components, that in many cases, affect the future health of our businesses. During our time together, we will highlight five, powerful questions that can lead to healthy, business-changing answers.
MICHAEL LOWERY | MOTIVES INTL RAPHAEL CAZALBOU | PVA PRO
The Invisible Hero: How Sustainable Packaging is Saving the Garment Industry (and the Planet)
The garment and apparel industry has a responsibility to embrace a circular future, and sustainable packaging is a cornerstone of that journey. Imagine a world where garment packaging dissolves in water, leaving nothing behind. At PVA PRO, we created AquaFlex, a groundbreaking innovation that is safe for the environment from land to sea, replaces conventional plastic, offers a real alternative, and protects garments throughout their lifecycle. Join us as we unveil the incredible potential of AquaFlex, demystifying greenwashing and providing measurable steps toward true garment sustainability. Dive into the science, witness the magic, and discover how this innovation can become your invisible guardian for a cleaner, greener fashion future.
HEATHER AKOU | INDIANA UNIVERSITY
Uniform Histories: Opportunities for Inspiration and Connection
Every day, tens of millions of Americans wear uniforms for work, military service, school, athletic competitions, and more. But how much do we really know about the history of uniforms? Compared to fashion, very little. How can we use history for inspiration and to connect with people who are interested in uniforms (such as costume designers, reenactors, and history buffs) as well as students who will design the uniforms of the future? Join me to learn about my book, On the Job: A History of American Work Uniforms (published in February 2024), and my virtual museum, uniformhistories.us.