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Burger King Unveils First Complete Rebrand in Over 20 Years

Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience.

Burger King said the modern look “will more authentically represent Burger King values,” and is inspired by “real and delicious food.” Additionally, the announcement signals a commitment to digital-first expression and recent improvements to product quality, including the removal of colors, flavors, and preservatives from artificial sources. Also, there’s an “ambitious pledge to environmental sustainability.”

Included in the rebrand will be a new logo, packaging, restaurant merchandise, menuboards, crew uniforms, restaurant signage and décor, social media, and digital and marketing assets.

Burger King’s current logo was launched in 1999. The new option takes a minimalist approach that “seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun,” Burger King said.