Australia’s newest low-cost airline Bonza is ramping up its launch, unveiling its brand new uniform ahead of its official launch later this year.
At a sneak peak ‘not-so-uniform’ launch on the Sunshine Coast in Queensland on last week, the airline “threw out the rule books” and unveiled a very unique uniform for both captain, ground staff and cabin crew.
Instead of unified attire, matching jackets and a signature lip color — the Bonza crew will essentially be able to mix and match what they wear in the air. From shorts and a T-shirt, to a purple pinstripe dress — nothing is off limits. “Our brief was clear. Create a uniform that Bonza legends will wear with pride,” said Carly Povey, Chief Commercial Officer at Bonza.