Pandemic-induced isolation forced new buying habits. Here are the five new customer types that emerged – and how you want to serve them now.
Researchers at HUGE uncovered how the buying landscape changed through the last year. They looked into what customers experienced, felt and wanted.
That helped researchers come up with five new customer types – aka buyer personas or customer profiles.
Bottom line: Customers are slightly different emerging from lockdowns, limitations, stress and isolation. And you’ll likely want to serve them slightly differently.
3 things impacted changes
Three things impacted the changes in customers: media consumption, financial insecurity and trust, explained Emily Wengert, HUGE’s Group VP of User Experience, when she spoke at the Broadridge Webinar “Merging Smart & Human: What to Expect from Customer Experiences in 2021.”