NAUMD

Association News

In the Spotlight: Aviva Tavel, The Uniform House

Aviva Tavel of the Uniform House was recently elected to a two-year term on NAUMD’s board of directors. President of Indiana-based The Uniform House, Aviva joins three other dealers who currently sit on the board.

We recently caught up with Aviva to get a quick take on what members should expect during her stint:

Merchandising Your Way to Better Sales

Let’s face it: the inside of many uniform shops look more like a 99 Cent Store than an Abercrombie or Target.

If uniform stores are best known for their second-to-none customer service, they are equally notorious for their underwhelming shopping experience. Poor lighting, overstuffed display racks and inadequate signage are a staple at many industry retailers.

“Historically, there hasn’t been a lot of thought given to merchandising,” notes Blumenthal Uniform’s Roger Heldman.

Train in Vain: Why Your Customer Service Training May Be Missing the Mark

In an age when a customer’s unhappy experience can go viral in a matter of seconds, superior service is more important than ever. Yet every year, companies spend countless dollars on customer service initiatives only to be underwhelmed by the results.

What are they – and perhaps you – doing wrong?